Karen X. Cheng Karen X. Cheng

Hi, I'm Karen

I make commercials. I especially like making creative videos for startups. I got started making videos for fun, and then some of them went viral.

My video Donut Selfie became the inspiration for the Beats By Dre global holiday campaign. I also learned to dance in a year. The videos I've worked on have over 40 million views.

Brands I've Worked with

The videos I've worked on have over 40 million views

Want me to make you a video?

Let's Talk


Beats by Dre

It started with my video Donut Selfie, a technique for taking a new type of selfie. Beats by Dre hired me and used the Donut Selfie as inspiration for the biggest campaign they'd ever done, promoting the Solo Selfie headphones and the newly released iPhone 6. The 60-second spot premiered on the Thanksgiving Day football game and features Kylie and Kendall Jenner, Serena Williams, Nicki Minaj... and me!

24 Hour Fitness

I produced and directed this video of a woman's 100-day weight loss journey at a 24 Hour Fitness. It went viral and was covered nationally and tweeted by celebrities like Biggest Loser trainer Jillian Michaels. 24 Hour Fitness gave a yearlong membership to the woman in the video, which was announced on air to 3 million viewers on the Dr. Oz show.

I love working with startup founders because the videos are often more fun and creative. One of my favorites is this video I directed of baby clothes attacking a mom in stop-motion. I also occasionally make Kickstarter and Indiegogo videos, like the one for Flipband, which raised more than $50,000. If you'd like me to create your video, let's talk.

Viral Videos

I’d wanted to learn to dance since I was a little kid, but didn’t start because I never thought I could get good. When I finally decided to learn, I filmed myself learning to dance over the course of a year. The video went viral, with 5 million views.

It’s been a crazy experience - I got to go on the Queen Latifah Show and have spoken and danced at conferences like Google I/O, TedX (watch video of performance), and Ignite. Here are my tips to learn how to dance and to make a viral video.


Giveit100 is a place for people to make inspirational progress videos from their practice footage. I got the idea for it after my dance video went viral, and built it with my co-founder Finbarr. Giveit100 had over 70,000 members with a combined 30 million video views. Some of our members have gone on to be featured in their own viral videos. Lakeisha’s 100 days at the gym and Estella’s 100 days of push-ups each have over a million views.

Tilting the Streets of San Francisco

Buzzfeed calls it "a new way to take photos that look like magic." Director Ross Ching and I spent a week looking for the steepest streets in San Francisco to create this illusion. By tilting the camera so it lines up with the sidewalk, the people and houses all look tilted. The video went viral and the effect was even re-created on a Japanese game show. Zooey Deschanel called it the "coolest optical illusion on the Internet".


Blog Posts
Read more on my blog and follow me on Medium for my latest posts

Dance Videos
Follow me on Instagram or Facebook, where I share my dance practice footage

Art & Music
See all 11 patents


Karen X. Cheng

Popular topics include: How to Make a Viral Video, creativity, changing careers, and my Girl Learns to Dance in a Year video. I've spoken at Google I/O, Stanford, TedX, and many others.

To book me, contact me at karenxcheng [at] gmail [dot] com.

Say Hi

Business Inquiries: karenxcheng (at) gmail (dot) com
Media Requests: If you need hi-res images, help yourself to these

If you want me to make you a commercial, please email me. If you're looking for consulting on how to make your video go viral, you can book time directly on Clarity.

Facebook Where I update most frequently - I'm hopelessly addicted
Snapchat Add me: snapkarenx - I share behind-the-scenes on my video shoots
Instagram Where I share my dance practice videos
Twitter Don't use this much anymore, mainly just for self-promotional crap
YouTube Less frequent, but better thought out videos
LinkedIn This inbox is a black hole - email's a better way to get in touch
Medium Darn it. It's so pretty, I've abandoned my own blog