The best way to get a job is to know someone who works there, or know someone who knows someone. That’s how I got the job at Exec – A mutual friend made the intro to the Exec team. But what if you don’t know someone?
I spent the last few months job hunting, sending out resumes and emails. For most of the companies I applied to, I had no connections. But I did discover a pretty reliable way of getting a job (or at least an interview) with zero connections.
Actually, I did what the women on The Bachelor do. On The Bachelor, 25 women compete for one man. On the first night, the stakes are high – the women have only a few hours before The Bachelor decides to send 7 of them home. This means that the women each have only a few minutes to make an impression.
So the smart ones get creative. Every season begins the same way – the women arrive in limousines, get out, and introduce themselves to the Bachelor. The most recent season was no different – Ben greeted all the women arriving in limousines. But just when he thought he was done, he heard a clunk clunk clunk sound in the distance. And then the last woman, Lindzi, arrived. She rode in on a horse. Ben loved it and gave her the first impression rose.
Ultimately, Lindzi didn’t win The Bachelor. But she got pretty close – she made it to the final two.
Job hunting is like The Bachelor. Only instead of choosing between 25 beautiful women, the recruiter must look at a constant stream of thousands of resumes and cover letters. But unlike these women, resumes have no face, no personality, nothing to make the decision easier. It’s up to you to make the decision easy for the recruiter. So why not use Lindzi’s strategy? Do something creative that makes you stand out. This won’t necessarily get you the job (or the final rose), but it will get you the interview (or exotic romantic dates all over the world).
Here’s what you can do if you want a job, but have no connections:
1. Show them what’s unique about you
Riding in on a horse was brilliant because not only was it unexpected, it also told us more about Lindzi – she loves horses. It made her easier to remember and it gave the Bachelor an easy conversation topic to open with.
What are you passionate about? Are you musical? Write a song about the company and send them a video of you singing or rapping it. Like to bake? Send them a homemade cake decorated with the company’s name and your contact info. Love to run? Use a phone GPS running app to draw your route on a map, then go to a large field and run a path in the shape of the company’s logo. You get the idea – anything goes.
2. Do something that obviously took a lot of effort and time
When someone does something for you, you tend to want to do something for them. This is the basic human principle of reciprocity. But you can’t do this with money or gifts (like sending the recruiter a bottle of wine). That feels kind of dirty, like a bribe. So money isn’t your currency – time is.
When a recruiter or hiring manager sees that you’ve spent all this time applying to their company, they are much more open to give 30 minutes of their time to interview you. In fact, they’d probably feel guilty declining an interview at this point. As a bonus, the interviewer already knows that you’re a hardworking person before the interview even starts.
3. Show that you can do the job
The first two things will get you an interview, but they won’t get you the job. To get the job, you’ve got to show your future employer that you can do the job. Don’t wait until you’ve been hired – start doing the job now. Applying for a web developer position? Give the existing website a facelift. Marketing position? Put together a marketing plan.
And you can mix and match – maybe do one thing to show what’s unique about you, and another to show your ability to do the job.
I admit, this sounds like a lot of work. I’ve spent 100 hours preparing for a job interview before. I did this for Microsoft Excel three years ago and it paid off – I got the job. But I’ve also spent 100 hours preparing for a job that I didn’t get. Rejection hurt, especially when I’d put in that kind of effort, but I’m glad I did it. Better to know I gave it my all than to wonder what if.
Some people have told me that putting in this kind of effort for one company is ridiculous, but I think it’s pretty reasonable. You’ve probably spent 100 hours working on a project for a job you already have (that’s only 2 and a half weeks at a full time job). Why not do it for your dream job?
Above all else…
The best way to get a job is still through a personal connection. I found LinkedIn to be great for this – when I found a company I was interested in, I’d search for the company name on LinkedIn and look for 2nd or 3rd degree connections. I found intros that way that wouldn’t have been possible otherwise.
Don’t be shy about the fact that you’re looking for a job. Let your friends and family know that you’re looking, and let them know what you’re looking for. You never know who might know someone. Life is better when you help manufacture some of your own serendipity.
— Update: I’m now making viral videos with my own company, Butterbar marketing agency.