The GoDaddy kiss commercial was my favorite Super Bowl ad last night. I was watching it at a party and everyone just went crazy when they saw it. Loud groans and faces twisted in disgust. What a grand time.
Funny thing is, when I watched it back today, it wasn’t that good. The ad doesn’t work that well when you’re just watching it by yourself at work Monday morning after the Super Bowl.
But GoDaddy’s ad agency knew what it was doing, it knew it was making an ad that would be watched by groups of drunk people. And it was the one ad everyone remembered.
Context is everything.
I ran into a guy at the Super Bowl party. It took me a couple moments before I realized this was someone I had gone on a date with before. He just seemed so different this time. The date hadn’t gone well – I had quickly dismissed him as having no swagger. But honestly he was probably just nervous. I’m not exactly the kind of woman who creates an inviting and relaxing first date atmosphere. I mean if being presented with a series of physical and psychological challenges is your idea of fun, then maybe you would enjoy a date with me.
Anyway, he was a totally different person at the party. Relaxed, having a good time with his friends. I still wouldn’t go on a second date with him, but that’s beside the point.
I think one of the most attractive things is seeing someone in their element. Seeing a musician in the zone, or someone working through the night on a tough problem, or just having a good time with his friends. We’re naturally attracted to people in their element. And no one’s element is going on first dates.
It’s funny to think about the people in your life, and how different or nonexistent your relationships might be if you had met under different circumstances. Context is everything.