Behind the Design: Exec Bus Ads

For the last few months I’ve been busy designing stuff for the startup I joined, Exec. I was really excited to get to design some ads that are now running around town on the MUNI busses. Here they are:

The team and I had a bunch ideas that didn’t make it. Which are your favorites? Do you think we picked the right ones to run?

5 Comments

5 Responses to “Behind the Design: Exec Bus Ads”

  1. Sai September 7, 2012 at 4:02 pm #

    ” What would you rather be doing right now? Do that Instead”

    I liked this one in particular even though I didn’t make it because It is centered around the value of time. This caption also provides a subtle assurance that Exec would take care of this errand (what ever it might be) and therefore projecting a sense of trust.

    All the other captions are also equally good with a sense of witness to it.

    Cheers
    Sai

  2. ramki July 11, 2013 at 12:30 am #

    I think you picked the right ones to run! Loved them.

  3. Aalia July 11, 2013 at 4:21 pm #

    You’re busy. We’re bodies.

    I like that one.

  4. Lauren July 19, 2013 at 9:17 am #

    Love these! Especially “Errands done at the speed of BOOM.” Of the sketches, I really liked ” What would you rather be doing right now? Do that Instead” and “…Exec will help you move a body. Just Kidding. Exec.” Little risqué, which I guess is why it didn’t run, but to me that’s what makes it awesome and memorable. I would 100% go home and look up Exec after seeing that ad.

Trackbacks/Pingbacks

  1. Quora - September 7, 2012

    What was the rationale behind Exec’s ads on buses in San Francisco?…

    At Exec we experiment a lot, and this is just another experiment. We reach a lot of tech people right now, and we wanted to reach non-tech people in San Francisco. The local busses seemed to be a good thing to try. Update: In case you’re curious, here…

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